Why VAERG.

Pricing, margins, and customer terms are among the largest drivers of value in B2B companies yet often the least understood.

In M&A, this creates blind spots in valuation and risk.In operations, it limits profitability and scalability. VAERG exists to make commercial quality and value creation potential visible, measurable, and actionable using the same analytical engine across transactions and ownership. Head over to Industries and learn more about how we help you excel. 

Our philosophy.

Pricing should be scientific, not political. Powerful - not complicated.

Commercial decisions should be data-driven, consistent, and economically sound - not shaped by legacy agreements, local exceptions, or internal politics. VAERG treats pricing as a system problem, not a series of one-off decisions. Want to learn even more? Check out our Blog.

Scientific, not political

Pricing decisions are grounded in data and commercial logic, not negotiation history.

Built to last

VAERG is designed to work across deals, portfolios, and time, not as a one-off analysis.

Embedded, not theoretical


Insight only matters if it changes behaviour. VAERG is built to support real decisions and execution.

Value quantified upfront


Commercial potential is identified and measured before decisions are made or changes implemented.

How it works.

Diagnose → Design → Deliver → Drive impact

A methodology engineered for speed and measurable outcomes.

Phase 1, Quick Scan

Fast screening of pricing quality, margin dispersion, and harmonisation potential to prioritise opportunities and risk.

Phase 2, Commercial Due Diligence

Deeper analysis of pricing power, margin structure, and commercial risk used as decision support pre-LOI.

Phase 3, Full Value Creation DD

Granular, dataroom-based analysis quantifying pricing architecture, margin contribution, and EBITDA upside, used both pre- and post-acquisition.

Beyond M&A

Phase 3 is not limited to transactions. The same analysis is used in owned B2B companies to drive harmonisation, repricing, and margin improvement initiatives.The engine remains the same. The context changes. Sounds interesting? Let's connect at Contact.

What sets VAERG apart.

Built for investors and owners.

VAERG is designed for venture capital, private equity, acquirers, and B2B owners operating in complex commercial environments.

Senior-led, system-driven.

All engagements are guided by experienced commercial leaders, supported by a proprietary AI-based engine built for consistency and repeatability.

One engine, multiple use cases.


The same analytical foundation is used for M&A, portfolio analysis, and operational value creation.

Commercial value, not consulting theatre.

VAERG delivers decision-ready insight tied directly to margin quality, risk, and enterprise value.


Use commercial clarity where it matters.

Whether you are assessing an acquisition or improving performance in an owned B2B company, commercial clarity changes the quality of decisions. VAERG provides that clarity early enough to matter. Let's connect