Our team.

We are a senior-led team of pricing specialists, commercial strategists and data experts who turn pricing into a performance engine.

With VAERG AI as our foundation and hands-on expertise in every engagement, we help B2B companies unlock hidden value, strengthen EBITDA and build lasting pricing capability. Confidentiality and trust guide how we work, and we are committed to one thing: company value delivered. To learn even more about or service check out Solutions.

Tobias Murray.

CEO & Co-founder

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Tom Murray.

CTO & Co-founder

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Camilla Tidqvist.

CFO

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Sofia Skoog.

Accountant

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Andreas Murray.

Client lead

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Vendela Haag.

Analyst

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Charlie Murray.

Intern

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Frida Hager.

Decision science specialist

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Ready to unlock your pricing power?.

Pricing is the fastest lever to stronger margins and EBITDA. At VAERG, we make sure you capture that potential.

Let's connect to explore how we can grow your EBITDA together.