About VAERG.

Pricing, margins, and customer terms are among the largest drivers of value in B2B companies, yet often the least proven.

In M&A this creates blind spots in valuation and risk. In ownership it creates fragile margin and optimistic value plans. VAERG exists to establish commercial truth and make commercial quality measurable before decisions are locked.

What VAERG delivers.

VAERG provides independent commercial analysis designed for underwriting, valuation calibration, and board-level decision making.

Output is produced in fixed sections to ensure consistency across deals and comparability across time. The work separates structural strength from execution dependence and surfaces the breakpoints that determine whether value is defensible or aspirational.

Scientific, not political.

Pricing reality is derived from evidence and commercial logic, not negotiation history or internal narratives.

Built to last.

VAERG is designed to apply across deals, portfolios, and time through a consistent doctrine and fixed output structure.

Embedded, not theoretical

Commercial truth only matters if it holds under pressure. VAERG is built for real decisions, not presentation-grade conclusions.

Value quantified upfront.

Commercial potential and risk are measured before capital is committed or changes are implemented.

Use commercial clarity where it matters.

Whether assessing an acquisition or testing performance in an owned B2B company, commercial clarity changes the quality of decisions. VAERG provides that clarity early enough to matter.