About VAERG.

Closing the gap between narrative and reality.

Pricing architecture, margin structure and contractual economics are primary drivers of B2B enterprise value, and frequently the least structurally tested in transactions. This creates valuation blind spots before signing and fragile margin structures under ownership.

VAERG was established to apply underwriting discipline to commercial evaluation across the transaction lifecycle. Each mandate operates under defined evidentiary scope, calibrated grading and explicit breakpoint logic.

VAERG is engaged through an annual capacity allocation, structured to make IC-grade commercial underwriting accessible at every stage of the deal lifecycle, at a price point that reflects the volume, not the exception.

The Team

VAERG was co-founded in 2025 by Tom Murray and Tobias Murray, operating out of Stockholm and London.

Tom Murray - CEO & Co-Founder built the analytical infrastructure that enables VAERG to deliver full-coverage commercial analysis at a speed and depth traditional advisory cannot match. LinkedIn

Tobias Murray - Chairman & Co-Founder brings deep expertise in pricing strategy, margin architecture, and commercial due diligence, drawing on experience leading pricing and value creation across complex B2B environments at scale. LinkedIn

VAERG operates with a team of analysts, client managers, and specialists serving private equity funds and M&A teams throughout the Nordics and Europe.

Who VAERG is for

Investment professionals and corporate decision-makers who regularly evaluate companies under time pressure.

VAERG is used by private equity funds, serial acquirers, corporate M&A teams, investment banks, consultants and lenders to rapidly screen companies before committing internal resources.

Typical users include:

Mid-market and large-cap private equity funds
Serial acquirers and buy-and-build platforms
Corporate M&A and strategy teams
Investment banks and M&A advisors
Management consulting firms
Leveraged finance teams and W&I underwriters

VAERG is most commonly applied ahead of acquisition decisions, portfolio actions, repricing events and other valuation-critical moments.