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Where VAERG is relevant.
VAERG is relevant in complex B2B environments where pricing, margins, and customer terms are fragmented and hard to govern.
This includes investors and B2B companies operating across multiple products, customers, or geographies where pricing is shaped by history and negotiation rather than a coherent system, and where margin leakage is common.
We operate in high-stakes environments where discretion matters. Clients, data, and identified value are never disclosed. Learn more about how we can help you at Solutions.
Manufacturing & industrial products.
Complex product portfolios, regional pricing differences, and negotiated discounts often erode margins without visibility. VAERG helps make pricing logic explicit, reduce unmotivated variation, and restore consistency across customers and markets.
Transportation, logistics & asset-heavy services.
In contract-driven and highly competitive environments, small pricing inconsistencies compound quickly. VAERG identifies underpricing, misaligned contracts, and margin risk across geographies, supporting both repricing decisions and commercial governance.
Technology, SaaS & platform businesses.
Recurring revenue models depend on clear pricing logic and disciplined packaging. VAERG helps assess pricing power, tier structures, and discount behaviour, reducing churn risk and improving margin quality without adding unnecessary complexity.
Professional and knowledge-based services.
Where pricing is shaped by legacy models or negotiation strength, margin dispersion is often high. VAERG supports the transition to more consistent, value-aligned pricing structures while preserving competitiveness and client trust.
If pricing feels hard to govern, VAERG is relevant.
If pricing, margins, or customer terms vary more than they should - and no one is fully sure why - VAERG can help bring clarity. Whether the context is an acquisition, a portfolio company, or an operating B2B business, the starting point is the same: understanding the commercial truth. Let's connect
