VAERG - The value creation company.

We turn pricing into performance - and performance into valuation.

Our projects increase our clients enterprise valuation by an average of 50-200MSEKPowered by VAERG AI and the top pricing minds in the Nordics, we deliver actionable changes that directly grow profit and enterprise value.

Pricing is where profit hides - VAERG finds it and turns it into company value. Learn more about how we work at Solutions.

What we do.

VAERG AI uncovers hidden profit by turning pricing complexity into clarity - and clarity into measurable value. We combine AI precision with top tier pricing expertise to deliver margin growth that directly strengthens EBITDA and company valuation. Learn more about what industries we excel in at Industries.

Price harmonisation & uplift.

Bring order to chaos. We structure fragmented price lists and customer portfolios across markets and segments - creating scalable, transparent systems that unlock consistency and profit.

Margin acceleration.

Your transaction data holds the truth. We identify underpriced areas, inconsistencies, and hidden leakage - then deliver targeted, high-impact corrections that lift your margins fast.

Commercial pricing optimisation.

With VAERG AI, we pinpoint pricing potential customer by customer - setting prices that align with market realities and maximize business value.

Why it matters.

Unlock margin. Multiply value.

Pricing is the fastest way to grow revenue without adding cost. Even small adjustments can create outsized impact, often making pricing the single most powerful driver of company valuation. VAERG AI uncovers and captures that potential, turning margin gains into measurable, long term enterprise value.

Implementation that sticks.

We work shoulder to shoulder with your team, from first data deep-dive to full rollout. Through focused workshops, aligned decision making, and continuous support, we turn insight into action. This isn’t a handoff or a deck. It’s a process embedded in your operations, designed to drive lasting commercial change and measurable profit growth. Meet the team at Our team.

Let’s talk pricing.

If your current setup feels scattered or underperforming, it probably is. We’ll show you what better looks like - and what it’s worth. No pitch. Just clarity.