VAERG - The commercial intelligence company.

We turn pricing complexity into clarity, and clarity into better decisions, stronger margins, and higher enterprise value.

VAERG is used by venture capital firms, private equity, serial acquirers, and complex B2B companies to bring structure, comparability, and rigour to commercial decision-making. Powered by VAERG’s proprietary AI engine and senior pricing expertise, we make pricing quality, margin risk, and value creation potential visible early and actionable where it matters. Learn more about how we work at Solutions.

What we do.

VAERG AI is a recurring analytical capability designed for commercial due diligence and portfolio decision-making. It provides a consistent, data-driven view of pricing power, margin quality, harmonisation potential, and commercial risk - areas that traditional due diligence rarely covers with sufficient depth or comparability. Learn more about what industries we excel in at Industries.

Harmonisation as a value driver.

Across both investments and operating companies, VAERG AI is built on one core principle: harmonisation.

Not to make all customers equal, but to make differences explicit, justified, and governable. When pricing structures, discounts, and customer terms are harmonised, margin improves, risk decreases, and value creation becomes scalable.

Commercial truth at transaction level.

VAERG AI analyses transaction-level data to reveal how margin is actually created, and where it quietly leaks.

For investors, this means earlier insight into pricing quality and downside risk.

For operators, it means clear prioritisation of where commercial changes will have the greatest impact.

One engine – two contexts.

The same analytical engine is used in two ways:

  • Pre-investment and M&A, as a decision and diligence tool

  • Post-investment and in operating companies, as the foundation for harmonisation, repricing, and margin realisation

The system is the same. The application differs.

Why it matters.

Unlock margin. Multiply value.

Pricing is the fastest way to grow revenue without adding cost. Even small adjustments can create outsized impact, often making pricing the single most powerful driver of company valuation. VAERG AI uncovers and captures that potential, turning margin gains into measurable, long term enterprise value.

From insight to realised value.

When VAERG is used beyond M&A, we work closely with management teams to implement and realise identified potential. Because the upside is quantified upfront, value creation initiatives can be executed with clear priorities, aligned incentives, and measurable outcomes.. Meet the team at Our team.

Start with clarity.

Whether you are assessing an acquisition, managing a portfolio company, or running a complex B2B business, commercial clarity changes the quality of decisions. VAERG provides that clarity in time to matter.
Let´s connect